Corporate Partner : CSC E-Governance Services Ltd
NGO Partners : IndhaCraft, Prayas, SoCHE Foundation
Providing Market linkages for “Not for Profit” organizations working in women’s livelihood projects.
One of the major issues faced by NFPs working in the space of women’s livelihood is the ability to connect to markets other than their local ones, which effects their ability to grow or scale. With this in mind, India@75 partnered with the CSC E-Governance Services Ltd., who provide market access through their 200,000 points of presence throughout India.
The NGO Partners
5 NGOs were introduced into this program of which 3 were inducted. These were Prayas Innovations, Soche Foundation and IndhaCraft LLP.
Prayas is a social enterprise, empowering students and rural household with basic educational infrastructure to study efficiently and live a better life.. Prayas innovate, design, manufacture and implement a multifunctional and unique solution, a solar powered bag that converts into a lighted desk to enable rural children to be able to study in healthy conditions.
SoCHE stands for Solutions for Clean and Healthy Environment. It is a not-for-profit social enterprise aimed at environment conservation, social upliftment and Corporate Social Responsibility. Their mission is to create alternate livelihood generation and/ or income enhancement of people dependent on natural resources directly or indirectly, which is where CSC could provide a platform for scale and growth.
IndhaCraft is a part of Literacy India, who train and engage marginalized women, thereby providing them a livelihood from their skills. Their unique business model has impacted more than 3000 women till date and brought them into the mainstream of society.
About CSC E-Governance Services
Common Services Centers (CSCs) are a strategic cornerstone of the Digital India program. They are the access points for delivery of various electronic services to villages in India, thereby contributing to a digitally and financially inclusive society. CSCs are more than service delivery points in rural India. They are positioned as change agents, promoting rural entrepreneurship and building rural capacities and livelihoods. They are enablers of community participation and collective action for engendering social change through a bottom-up approach with key focus on the rural citizen.
As part of the engagement our partner NFPs were to be capacitated in terms
- Business Planning
- Financial planning, growth phases,
- Technology usage etc.,
and then onboarded into the CSC Network addressing market sizes in line with their growth and capacity. The objective was to give them a ready platform which could help them scale and grow their market reach.
The CSC team of 5 persons led by Dr. Vashima Shubha, Adviser, were able to onboard 3 of our NFPs into the CSC platform, after 3 months of capacitation, from August 2016 to November 2016.
Metrics and Feedback
Impact & Outcomes
Social Return on Investment (SROI)
Received Value (in market terms)
INR 43 Mn
Economic Value Delivered by Corporate
INR .78 Mn
As “part of the India@75 Pro Bono Program for the scaling of YELO and through them, have recently tied up with the CSC E-Governance Services, wherein we will have access to their 250,000 points of presence across rural India helping us to scale beyond our original plans since it now becomes affordable for us to do so…. resulting in impacting 80,000 children every month”
Founder, Prayas Innovations
“As an organization driving environmental sustainability in production and consumption of handicrafts, it was a challenge to market these and reach out to a larger audience to sell. SoCHE Foundation's partnership with CSC has helped us bridge this gap and get the much-required digital visibility and presence.”
Kanika Pal, Founder, SoCHE
“We are working in the deep rural pockets of India, last two decades, we were constantly in search of some sort of enabler by the Govt. for our community Youth under Literacy India `s Variety of Skill Building programs. CSC Model is the answer to our prayers for building rural entrepreneurship. All our Literacy India IT Students stands to benefit with this opportunity, and Our Women Empowerment initiative www.indha.in where scores of rural women are engaged completes the circle - In Totality this Model is For the People and By the People .
I am thankful to India@75 under its Pro-Bono Flagship for connecting us to CSC and We are Proud to be its Part as they have made the engagement quite meaningful”
Capt. Indraani Singh,